After standing out in football, sponsoring clubs and championships, Pixbet has just ridden the back of the horses in the most important equestrian event in the country, the Brazilian Grand Prix, organized by the Jockey Club Brasileiro.
The company has just acquired the naming rights of the competition for two years, which is now called GP Brasil Pixbet.
In addition to Pixbet's name in the main race, the agreement provides for a series of activations, such as placing static advertising on the grass track (or LED panel), inserting commercials in the TV Turfe programming schedule for 90 days, stamping the Pixbet branding on the horses' numbered blankets and activation of the bookmaker's brand on the digital timer placed on the racetrack, during all three days of the event.
“Brazil’s Turf Grand Prix is an event that attracts attention from all over the country because of its charm, elegance, tradition and glamour. For Pixbet, becoming a partner of one of the biggest events in national sport is an honor and a great source of pride,” highlighted Ernildo Junior, CEO of Pixbet.
In football, Pixbet continues to sponsor clubs from Série A of the Brasileirão. Corinthians, Flamengo and Vasco are the three sponsored by the company, the latter being the main sponsor. In Série B, the betting site occupies the noblest space on the shirt of Avai and Juventude.
Source: GMB
