GMB – Vai de Bob is participating in an event to show its capabilities and seeking affiliates. How do you see the current moment of both Vai de Bob and the rise of the affiliation area?
Alessandro Lisboa – Affiliation is already a Brazilian phenomenon with info-products for about 15 years and on the rise. In the gambling market, it is still a novelty despite being on the rise, it is a bit viral. We have reached an affiliation level where people are looking to casinos as a source of income and to monetize their internet channels and link gambling to entertainment content.
Vai de Bob presented a lecture at Gambling Brasil and Afiliados Brasil talking about acquisition and monetization. Control+F5, Super Afiliados and PlayScore participated with us. There are three important affiliation companies in Brazil, which gives a good foundation.
In other words, Vai de Bob is expanding its scope of action and bringing the affiliate to its umbrella, which is an important piece!
Exactly. It is very important and today the affiliate represents between 50% and 60% of the turnover of casinos in general.
Is it a tool for you to grow even more in the market?
the affiliate is very important to our business. He is not simply a person who is selling a product. He is a partner who wears the company shirt and gets to know the product and the people who work with us. He sells quality entertainment content where they will monetize.
So the next step for Vai de Bob will be to participate in BiS SiGMA 2023, in Sao Paulo?
Yes. We will participate in three SiGMA events in Sao Paulo and then we will go to iGB in Amsterdam and, later, to SiGMA Asia.
Source: Exclusive GMB
