GMB – How can an Argentine company that develops sports betting platforms not operate in Latin America?
Alfredo Parody – Your question is interesting and that is why we are showing our platform that has been operating in Europe for almost 20 years here at SAGSE Latam, which is so important for the region. There are many key professional operators from Brazil, Peru and Colombia, for example. The Latin market is opening up and we want to start presenting ourselves and be present in the region as well.
A company from Latin America and working a lot in Europe. Now it's time to conquer Argentina and other countries you mentioned!
Exactly. All these years present in Europe, especially in Germany, one of the most professional and difficult markets, but we could not be present in Latin America due to licensing issues in each country. Now that the market is opening up, we are seeing great opportunities to get licenses and start operating.
You have not only the platform for online sports betting, but also for land-based…
True. We specialize in online platforms, but also in retail. We are very strong in Germany and other countries in Europe and our platform is fantastic to introduce to the retail segment. We understand that it will be very attractive in Latin America, where there is less investment in digital marketing and it is much easier to show the platform for physical environments, and we are totally specialized in that.
Is this what sets Surhive's platform apart?
When you see the terminal, you will notice that the platform is very fluid and easy to operate. The system accommodates the compliance needs of any country. We are very used to this and peripherals are being used everywhere. Our wallet is for playing in casinos and sports betting, both online and at physical retail terminals. It's something that has been proven for over 18 years in Germany, a competitive and difficult market.
Can Surhive's platform host jackpot aggregators, online casino, table games?
Yes. Our platform is capable of receiving everything you said, as we have been doing this for many years with the main global companies that work in Europe and are now landing in Latin America.
What do you expect from the Brazilian market?
It's the market everyone expects. Brazil is the engine of Latin America and we have seen advances in regulation. It will be where we want to be and where there are more professionals and sports betting that will boost this industry. We are ready for Brazil and talking to many people to do an impeccable job as we already do in Europe.
In other words, Surhive is ready for the Brazilian market.
Yes. Only regulation is missing, because everything else is ready. We have already implemented several things that are applied in Brazil and work perfectly. Now just wait for the regulation.
Wait for it soon?
I believe it comes out immediately. The pressures have already been applied, the market has matured and the political issue has been handled very well and everything is ready to go.
Source: Exclusive GMB
