ParlayBay has increased its presence in the European, Indian and Asian markets with its captivating titles including new releases Stack 'Em and Cricket as well as the popular eSports title CS:GO.
The booming LATAM region has been on the radar for some time and ParlayBay has recently decided to enter the market with a local presence. For this reason, it has just appointed Bernardo Bastos as the company's sales manager for the region.
The Brazilian, who lives in Belo Horizonte, comes from important experiences in the field of iGaming and sports, with emphasis on 77hub and EstrelaBet, in addition to having worked at AL Sports and Villa Nova Atlético Clube.
Patrick Nordwall, CEO of ParlayBay, said: "We are delighted to have found the right team member, Bernardo Bastos, to lead our LatAm ambitions, starting first with Brazil."
"We are anticipating strong traffic and engagement for our upcoming extensive football coverage, which we know will be attractive, particularly to the Latin American player base."
"Latin America is a hot market full of opportunities within the iGaming industry and I am very excited to help ParlayBay achieve its goals here. We have a lot to develop together," highlights the company's new sales manager for LatAm Bernardo Bastos.
Aiming to revolutionize the sports betting market, ParlayBay's pioneering titles offer a fantastic player-centric experience that includes fast-paced gameplay and engaging features such as re-buy, cash-out, leaderboards and other social tools.
Focusing primarily on unique microstakes markets and tailored to appeal to a broad and modern customer base, ParlayBay games bundle accumulators, bet builders and single market stakes into adherent metagame structures.
The use of real-time data feeds offers new and intuitive permutations of live betting opportunities, while cutting-edge AI/ML algorithms price the markets internally to ensure accuracy for customers.
ParlayBay's intuitive and engaging content welcomes all levels of sports bettors, removing the requirement for players to have specialist betting knowledge, opening up the fun and entertainment for all.
ParlayBay was founded in 2020 by a group of iGaming veterans who believe that innovation in sports betting has yet to reach its full potential. The company is introducing sports betting into game design.
“Our games are designed with gameplay mechanics that are most commonly seen in casinos and social games. To stimulate the incessant thirst for entertainment, the player will be completely engaged and entertained throughout the duration of the sports betting games. UI/UX became the core of ParlayBay and the goal is to be the biggest sports betting company in the world,” highlights the company.
Source: GMB
