In a new phase in the Brazilian sports betting market and growing more and more in the country, EstrelaBet debuted a new advertising campaign, launched by DRUID, an agency recently hired to take care of the company's image.
"'Want to see how you live betting' shows the daily life of Brazilians, who bet on everything that goes on around them and proves their passion for betting. From the arrival of a suitcase on the conveyor belt at the airport, whether a baby about to be born is a boy or a girl, to whether a bus will arrive empty or full, Brazilians are always betting. And the hook is that “EstrelaBet is the perfect place to do this,” as highlighted by DRUID.
The light and fun campaign shows this and was not restricted to the first 30-second commercial that is already on air on the main free-to-air TV stations in Brazil, but also in OOH (out of home) media.
In addition to the videos, there are more than 100 different OOH creatives referencing the multiple betting options of Brazilians that the campaign refers to, with more than 50 influencers giving their version of these everyday bets.
DRUID was responsible for all creation of the campaign and production is by Bizzu Content and Jamute.
Source: GMB
