In partnership with five newly signed creators, Rivalry will create actions and content with Alessandro ''Apoka'' Marucci, André "Liminha" Kenzo, Fillipe "BT" Moreno, Victor "VelhoVamp" Taube and Jean "mch" Michel D' Oliveira.
"Rivalry continues to develop communities passionate about eSports, enhancing the entertainment experience of being a fan," said Luis Gonçalves, leader of Rivalry in Brazil. "The partnership with this group of great influencers will be another step towards creating a connection between our brand and the Counter-Strike fandom in Brazil."
Fans can look forward to an array of premium content and experiences, including live streams, social media, giveaways and in-person activations at major CS:GO events, where creators will provide exclusive live tournament coverage for their fans. The first of these will take place during the BLAST Paris Major, from May 8th to May 21st.
"Rivalry was the ideal partner for us to sign", said Alessandro ‘Apoka’ Marucci. "They have a deep understanding of the eSports audience and a partnership program that allows us to interact with our audience at richer levels and continue to build our personal brands as creators. Rivalry operates in the best interest of the fans, and that means educating our audience about the importance of responsible gambling also through this partnership."
The group has a combined audience reach of over 2.7 million followers across social and live streaming platforms, allowing Rivalry to reach even more of a key audience of eSports fans and grow its customer base in Brazil.
The signature draws on Rivalry's network of more than 100 gaming influencers in nearly a dozen markets, collaborating on regional and global campaigns that further embed the company in the culture of the internet and games.
Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sports betting and media company offering fully regulated online betting on eSports, traditional sports and casinos to the next generation of punters.
Headquartered in Toronto, Rivalry operates a global team in over 20 countries and is growing. Rivalry Limited has been licensed from the Isle of Man since 2018, considered one of the top online gambling jurisdictions. Rivalry has a sportsbook license in Australia and an internet gaming registration in Ontario and is currently in the process of obtaining additional country licenses.
The company also has a range of natively developed products, including Quest, an on-site engagement experience, a proprietary casino game called Rushlane, and a proprietary casino platform that hosts third-party games.
Source: GMB
