GMB – What does it mean to be once again at Afiliados Brasil and at the inaugural Gambling Brasil event?
Alessandro Valente – It is a pleasure for us to be here again. We have been present at the event since 2014 and this year we are launching the Gambling Brasil event. It is very interesting and I dare say that it is a 'warm up' for BiS SiGMA, the biggest event in the sector, which will take place this June.
You talked about the event Afiliados Brasil. You have been awarded as the ‘Best Gambling Affiliate Platform’ in the country. Congratulations on the recognition and what does it represent for Super Afiliados?
It is an honor. The first award we won was in 2016 or 2017, also here. Among the finalists this year we were chosen from a TOP list, made up alongside us by bet365 and EstrelaBet. So I thank the public who voted for Super Afiliados and the organizers for awarding us this magnificent opportunity. It is a recognition of our work and our team.
By the way, a good team is essential to leverage the affiliation sector, which is still growing and has a lot of ground ahead of it!
A lot of ground. Today, we do not even represent 5% of the global market. We have seen it grow in Brazil, along with important players, such as Eightroom and Super Afilados itself, in addition to others that are arriving or standing out. International companies chose Brazil, such as Better Collective, which set up its first office in Latin America, in Rio de Janeiro. It is a market that will grow a lot.
It is a segment that has been growing for a long time in other sectors, such as infoproducts, courses and a series of products and services. Now it's here to rock gambling!
Yes. I followed this a lot, in the segments of infoproducts and capsules. And now it comes to gambling, a much more lucrative industry. It is risky and there is a lot of risk in the sector, such as fraud and theft, but you need to be discerning when choosing the house you will work with. At Super Afiliados, we filter this out and even offer an advance commission, in order to guarantee the partner's safety. But everything in life is a risk. When operating on the Stock Exchange, you are also betting on the choice of a stock. You can buy a stock in a more stable company and you will have a smaller profit, while if you choose a stock in a bolder company. There is risk and we managed to mitigate that risk very well.
Are gambling affiliates already realizing these nuances and learning how to work and look not only for suitable bookmakers, but also for the correct acquisition of customers?
Clear. They are already more and more capable. We will soon launch, along with the new Super Afiliados platform, with the help of Fernando Nogueira, a course that gives the basics, because mentoring is the most complex and profound part we do on a case-by-case basis. We usually call it tailor-made, which is taking an affiliate who is in the area of infoproducts or capsules and bringing them to the industry, teaching him everything that will make his life easier. We have this expertise that we transfer to our affiliates.
This gives them security, including from a marketing point of view, because affiliation is a lot of marketing and knowing how to reach the customer by offering the most suitable product.
Yes. I've seen cases where the person spends infinite money and doesn't get the expected results, so this is very important. The guidelines we give will help and change the conversion and retention rate.
In other words, Super Afiliados could even change its name to Porto Seguro das Apostas Esportivas! (Safe haven for sports betting)
I thank. Maybe that's one of the ways to call what we do. We give an extra layer of security so that the affiliate has the possibility to invest and know that you will receive it and it will not remain in hand
Source: Exclusive GMB
