GMB - Tell us a little about what services Clever offers to the gaming industry and who is it for? What sets Clever apart from the traditional affiliate market gambling service?
Marcos Oliveira - Clever Advertising is a global digital performance agency that operates under the affiliation model. We offer a wide range of digital services to the online gaming industry, including media buying, influencers, SEO and PPC (pay per click).
What sets us apart from the traditional affiliate market gambling service is our ability to target our digital efforts according to customer needs and respective brand performance. In addition, we are one of the affiliates with the greatest digital coverage in the world, which allows us to reach audiences on different platforms and markets in a unique and singular way.
The company entered Latin America more than seven years ago through Brazil. How do you see the growth of this market?
Our entry into Latin America was gradual and over the course of a decade. We have seen consistent growth in this market as more countries in the region have started to regulate the gambling industry. There was no sudden boom, but sustained growth over time.
What is the most sought-after service today by Brazilian customers or by foreigners who work here? Could you say which are the main brands that Clever works with in Brazil?
Currently, the most popular service is Media Buying, but this does not always mean that it is the most suitable for the customer. We have several clients that perform better with influencers, others with SEO. The important thing is to understand the moment of acquisition and exposure that the brand is going through and apply the best performance solution – many times it is even a multichannel solution.
We work with several brands in the Latin American market, including international partners such as Betsson, Bet365 and Kaisen, and local brands such as Inkabet, Codere and Pixbet. These strategic partnerships allow us to offer our clients a wide range of options and growth opportunities.
We are facing a step forward in the legalization of the Brazilian market. What do you think will happen when the final model is implemented?
We are all curious and closely following the evolution of Brazilian regulation, which has already been in development for some years.
When the final regulatory model is implemented, we believe there will be greater clarity and transparency in the market. This will provide a more stable and secure environment for businesses to operate, as well as ensure players are protected. We are looking forward to the complete legalization of the Brazilian market and we are ready to adapt and comply with any regulations that may be established.
'I am an operator with great interest in Brazil and I approach Clever'... What does the agency offer me to make my brand grow and reach a larger mass of users?
Clever Advertising offers a variety of solutions to help partners grow and reach a larger mass of users in Brazil. We can develop customized marketing strategies to meet specific needs.
From targeted advertising campaigns through relevant influencers, to optimizing online presence through SEO and PPC, to media buying. Our experienced team will work with you to create a plan that aligns with your goals and expectations.
Does the Brazilian public and its tastes have points of comparison with the European ones? Or are they completely different markets?
Although there are some similarities between the Brazilian and European audiences, it is important to highlight that they are different markets with their own particularities. The Brazilian public has its own preferences and cultural characteristics, which may influence its tastes and behavior in relation to gambling.
However, the experience and expertise we have gained working in both markets allow us to adapt our strategies and campaigns to meet the specific preferences of each audience. We strive to understand and meet the needs and expectations of Brazilian players, adapting to their culture and lifestyle.
How do you evaluate Clever's penetration and growth in other Latin American markets? Where is the company most consolidated and to what extent does this affect the fact that there are so many different regulations and regulatory processes at different times?
Clever Advertising has experienced significant growth in Latin American markets. We are present in several countries in the region, including Mexico, Peru and Argentina. Our goal is to expand our presence throughout Latin America as more countries regulate the gambling industry.
Each market has its own regulations and regulatory processes, which can create unique challenges. However, we are committed to complying with all local regulations in each country in which we operate. We work closely with local partners and regulatory authorities to ensure compliance and provide a safe and responsible player experience.
We have strategic partnerships with several recognized brands throughout Latin America, which help us to reach a diverse audience and offer high quality services in each market in which we operate.
Source: Exclusive GMB
