Better Collective's strategic focus on South America is rooted in the region's immense potential and has become a key pillar in the group’s vision to become a leading player in the digital sports media realm. With the appointment of Maria Noel as Commercial Director for Latin America, Better Collective is even better equipped to take on the ambitious task in the rapidly expanding market.
María Noel holds nine years of valuable experience from the South American sports and iGaming industry. She played an integral role in the creation and development of Eightroom, specializing in affiliation. Having also tenured at Netbet and handled multiple South American undertakings, María Noel holds a unique understanding of the complexities involved in localizing and adapting a business to this particular region.
Deep knowledge on the region's nuances will be a key driver in capturing and developing Better Collective’s any opportunities.
Maria Noel Commercial Director for Latin America: "I’m very excited to aid in enlarging Better Collective's footprint in South America. Localization will play a pivotal role in our success and that is where I foresee my expertise to be the most beneficial to the group.”
The group has already gained strong tracton in South America, and in a few months its office in Rio de Janeiro can officially open. By securing a local presence and growing deep rooted insights into the South American market, Better Collective can continue to cater to the needs of local as well as international stakeholders, who are looking to establish a presence in the region.
With a vision to become the Leading Digital Sports Media Group, Better Collective owns and operates international, as well as local, sports communities and media that aim to make sports entertainment sustainably engaging and fun. Via its online media, the Group provides prime quality content, data insights, betting tips and educational tools for enthusiastic sports fans all over the world.
Headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO), Better Collective's portfolio includes; Action Network, VegasInsider.com, HLTV.org, FUTBIN.com, and bettingexpert.com. To learn more about Better Collective please visit bettercollective.com
Source: GMB
