LiveMode with CazéTV was announced as the winner of the category that had three other competitors: NBA, the European agency Jun von Matt Sports and the American channel “Showtime”.
The award recognizes the achievements of the channel that broke world records between November and December. During the FIFA World Cup Qatar 2022, CazéTV reached the milestone of 58 million unique devices, more than 6 million subscribers and attracted major brands such as Coca-Cola, McDonald's, Nubank, Vivo, iFood and EstrelaBet.
The Cup on CazéTV was also responsible for the record number of simultaneous YouTube connections in the world, reaching 6.9 million people.
"We inaugurated a new way of engaging fans with live sport through a unique language that unites live sport and entertainment. We are very happy with the recognition of Hashtag Sports for our work in the 2022 FIFA World Cup on CazéTV with Casimiro," highlighted LiveMode.
“We had a great team working to make this project possible and we want to thank everyone who contributed to this success. And there's a lot more to come. Next month we have the Women's World Cup and we hope to innovate even more.”
CazéTV is now preparing to broadcast the Women's World Cup from July 20th. Fernanda Gentil is the coverage star who has already secured a strong team of sponsors. Brands such as iFood, Mercado Livre, Coca-Cola, Esportes da Sorte, Clear, Rexona, McDonald's, Sensodyne, Eurofarma, Itaú, Mastercard and LATAM Airlines promise to transform the business models and levels of Women's Football in Brazil.
Source: GMB
