MAR 26 DE NOVIEMBRE DE 2024 - 11:47hs.
Natalia Nogues, CEO

“At BiS SiGMA we present Control F5 rebranding and all our potential in the iGaming area”

More than a marketing company, Control F5 participated at BiS SiGMA Americas, in Sao Paulo, to show all its potential in the iGaming sector. In an exclusive conversation with GMB, CEO Natalia Nogues highlighted that the company works in several areas to make a sports betting operation aligned with international compliance standards. “We are very serious and responsible in everything we do and we want the customer to join this same wave,” she said.


GMB – Control F5 is at an event that has become global. It's a substantial shift for both the iGaming industry and Control!
Natalia Nogues
– Impressive. This event is surprising us. Anyone who has participated in previous BiS events knows how big it was and seeing this magnitude is a source of pride for its evolution and growth. We see Brazil as the latest trend and many people coming to meet and seek business opportunities. For us, this event is fundamental, also because it has already become the biggest fair in Latin America.

And what is Control, which offers 360-degree solutions, highlighting at the fair?
We prepared a lot for BiS SiGMA because we wanted to give our company a makeover. We were offering several services, but now we have defined our offers very well and renewed our logo. We took advantage of BiS to show this 'new wave' of the company. We are here to show that we are not just a marketing company, but a service hub. We have a lot to offer and we are showing it on our panels.

Have you had an interesting response from the market to Control's new proposal?
Yes. As people thought we were just a marketing company, now they perceive us with numerous services such as customer service, legal part, software development and other activities. They responded with a ‘wow, all that? We need this, that...’. That is, we help companies in all situations and at any time they are.

Not to mention the licensing processes abroad!
Also. We helped from the beginning, including opening an account abroad and licensing, both in Curaçao and Malta. We help the company get started the right way. And we are also monitoring the issue of regulation and positioning the client for any movement. We're putting our foot down on this.

Starting right is a clear demonstration for society that the activity always seeks compliance and seriousness!
Totally. Some people think that you can always look for 'a way'. No! Companies are very focused on regulation and want to do things right. They want to grow in the right way and it is fundamental that they have a consultancy that takes them to that place. There is no point in acting in any way, but in the right way to be able to grow and have results.

Which, by the way, is the work method adopted by Control!
Exactly. We are very serious and responsible with everything we do and we want the customer to join this same wave.

Source: Exclusive GMB