The initiative aims to value and recognize the historic achievement of the club's women's team, in addition to encouraging the growth and visibility of women's football in Brazil. The bookmaker, official sponsor, saw the feat as an important milestone and took care of every detail of the space: new visual elements in the locker room highlight the history and identity of the ‘Flu warriors’.
The walls received special adhesive and there is also an exclusive space for each of the players with their photos, names, phrases of encouragement and motivation.
Betano also presented each member of the team with personalized kits containing shirts, a toiletry bag, in addition to a message from the company to each of the athletes.
For Betano, this is yet another initiative that strengthens the long-standing partnership between the brand and Fluminense, also demonstrating the bookmaker's commitment to the development of sport and the promotion of gender equality, demonstrating its continued support for women’s football.
By winning a place in Serie A of the Brazilian Women's Championship, the Fluminense team has the opportunity to compete in a scenario with even more visibility, which strengthens the confidence and motivation of the players, in addition to encouraging other companies to promote the modality all over the country.
Betano is operated by the Kaizen Gaming group, based in Greece and over ten years in the sports betting market. The company also appears in other countries such as Portugal, Germany, Romania, Greece, Cyprus, Chile and Bulgaria.
Designed to offer an excellent online experience, combined with easy access through all devices (desktop, laptop, tablet, cell phone and Android application), Betano allows users to enjoy first-rate products and services, acting with a user-friendly and simple-to-use interface platform.
The brand also has a presence in online/offline media and seeks to expand its position in the market as the best and most reliable sports betting house in the country.
The company is also the sponsor of several football teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and, recently, Universidad do Chile.
In Brazil, it is the master sponsor of Clube Atlético Mineiro (MG) and Fluminense (RJ).
Source: GMB
