“In search of ethical and responsible advertising in the sports betting segment, this agreement seeks to expand the path we started to walk with the launch of our own Advertising Self-Regulation Code, contributing with our international experiences and knowledge to a Conar text, which is the main authority on the subject in the country," said the director-president of the IBJR, André Gelfi.
"Our objective is to support the creation of a fair, safe and regulated environment for the betting market and, with this agreement, we are moving towards that," added the executive.
The Brazilian Advertising Self-Regulation Code was born out of a threat to the sector: in the late 1970s, the federal government was considering enacting a law creating a kind of prior censorship of advertising. If the law were implemented, no ad would be allowed to run without first being stamped “Approved” or something similar.
Faced with this threat, an inspired response: self-regulation, synthesized in a Code, which would have the function of ensuring freedom of commercial expression and defending the interests of the parties involved in the advertising market, including those of the consumer.
In 1978 Conar - National Advertising Self-Regulation Council was created as an NGO in charge of enforcing the Brazilian Advertising Self-Regulation Code. It defends, among other actions, that every advertisement must be honest and truthful and respect the laws of the country, with a sense of social responsibility and respecting the principle of competition law.
The Brazilian Institute of Responsible Gaming (IBJR) was born from the union of bet365, Flutter, Entain, Betsson Group, Betway Group, Yolo Group, Netbet Group, KTO Group and Rei do Pitaco. In early June, Novbet, LeoVegas, Grupo OKTO and Pay4Fun joined the institute.
The objective of the IBJR is to promote the debate on the regulation of this segment in Brazil, contributing with information to defend the creation of clear rules and guidelines so that sports betting companies can operate legally, protecting the interests of players and civil society.
Source: GMB
