“The instantaneousness of transactions and from deposit to withdrawal, made customers who are used to playing in other spheres migrate to online gambling due to the ease of transaction,” he explains.
Before the advent of Pix, Darwin Filho explains, online sites faced a lot of difficulty with acceptance by the Brazilian public, as clearing transactions was considered to be very time-consuming.
The tool is the most accepted form of payment by online betting sites in the Brazilian market and, in the first quarter of this year alone, it has already moved more than R$ 13 billion (US$ 2.7b), an amount that is eight times greater than in the same period of 2022.
“After the introduction of Pix, there was an explosion in the number of users. Today, on gaming platforms, 93% of transactions are made via Pix, and the rest via boleto and TED,” says Cristiano Maschio, CEO of Qesh, a company specializing in payment processing.
The preference for Pix is much more due to the agility and immediate deposit in the customer's account, since most betting platforms have games or events that make these almost immediate transfers possible.
“Pix reveals the need for controls and clear rules for the use of means of payment, observing the best practices in combating money laundering, misuse of personal data and practices that violate the principles of responsible gaming,” points out Marcos Sabia, CEO of galera.bet.
“In the past, the biggest difficulty was the speed at which these deposits took place. Now they happen almost simultaneously. Automatically, the interest in the number of bets increased substantially,” adds Hans Schleier, marketing director of Casa de Apostas.
Source: GMB
