GMB – How is 1xBet doing in the national market and what does sponsoring the Brazilian Series A and B Championship represent for the company?
Carlos Eduardo Ferreira – 1xBet has increasingly expanded its presence in Brazil, including the strong sponsorship in the Brazilian Championship, in Series A and B. We are present in all leds in Brazilian stadiums, always positive in the best possible way our brand and the branding in Brazil.
This is important, as the competition is very strong and more and more bookmakers are on football teams and championships!
Exactly. The betting market in Brazil is pulsating, robust and increasingly intense. So, our presence is necessary, also because we are a Tier 1 company, with a first-rate audience, as is 1xBet. We must be present in Brazilian football and that is why we try to make our brand as widely publicized as possible. We found this path through a very interesting sponsorship in the Brasileirão Séries A and B, where we have a very massive presence in all stadiums in Brazil.
And how is the platform doing? Is it well visited with number of customers increasing?
1xBet has more than 250 payment methods, 30 different languages, we operate in more than 50 countries and Brazil is one of the main markets in the world. Each year, we have the perception that we are becoming even more relevant to the Brazilian betting public. We see this by measuring the number of visits, customers and partners we bring. We are very happy with the Brazilian market, where there is a lot of potential and we will always work to further evolve the user experience on the platform.
From the point of view of partnerships, are you with the main providers in the global gaming market?
Yes. 1xBet is a very big company in this industry and it is inherent that we walk alongside the main players in the sector. The main providers in the market are with us, providing games, odds, means of payment and the whole circle, which fosters a great partnership.
Do you wait with anxiety, like all the other players, for regulation in Brazil?
Certainly. We are anxious and attentive to market regulation, the possibilities, rights and duties that this will bring us. We believe it will be a turning point, which will equalize and organize everything. We are very anxious, waiting for what the market will show us.
Following what has come out in the media and drafts of the provisional measure, do you feel prepared for the regulated market?
We feel. All prior information is subject to approval and possible changes, in addition to some verticalizations of these standards. We are not sure how the market will direct us, but in any case we are prepared and attentive to comply with regulations. And that we can not only comply, but be a transforming agent that complements this regulation.
Source: Exclusive GMB
