MAR 26 DE NOVIEMBRE DE 2024 - 12:41hs.
Best Advertising Campaign and Marketing Professional

EstrelaBet is finalist in two categories at 2023 Confut Sudamericana Awards

Confut Sudamericana, an event that aims to discuss the trends and challenges of the South American football industry, released the nominees for the 2023 Confut SafePlay Seguros Award. The competition has 16 categories and recognizes the work of football market professionals. EstrelaBet competes in the “Best Advertising Campaign” with the piece “Aposta Nelas” and Rafael Zanette, head of sponsorships, in “Sports Marketing Professional”.

The nominees in each category went through the selection of sports professionals, and are now in the final stage of the 2023 Confut SafePlay Seguros Award. Voting is open to the public and takes place on the official website of Confut Sudamericana.

Bookmaker EstrelaBet was nominated in two categories. It competes for “Best Advertising Campaign”, with the piece “Aposta Nelas”, in support of women's football and made in partnership with Internacional-RS, sponsored by EstrelaBet.
 


It also competes in the “Sports Marketing Professional” category, with Razael Zanette, head of sponsorships at the company, as one of the nominees.

Brazilian clubs such as Palmeiras, Botafogo, Grêmio, Flamengo, Cruzeiro, Santos, Vasco da Gama, Fluminense, Internacional, Coritiba, Atlético-MG, São Paulo and Athletico-PR are also nominated in categories ranging from best club TV, action social and other issues.

The Brazilian Football Confederation (CBF) competes for the “Confederation with Best Management Practices” award.

Voting takes place until next July 10th. On the website, it is possible to check the partial percentage of each of the finalists. However, the final result will be announced at Confut Sudamericana, which takes place in Rio de Janeiro, next July 12th to the 14th.

Finalists:

Category 1 - Professional Football Executive

  • Anderson Barros - Palmeiras
  • André Mazzuco - Botafogo
  • Santiago Morales - Independiente Del Valle-ECU

Category 2 - Commercial Professional

  • Everaldo Coelho - Palmeiras
  • Felipe Garcia - Nacional-URU
  • Luciana Rambbo - Grêmio

Category 3 - Communication Professional

  • Bernardo Monteiro - Flamengo
  • Socorro Estrada - River Plate-ARG
  • Victor Rios - Cruzeiro

Category 4 - Finance Professional

  • Andres Balotta - River Plate-ARG
  • Davi Gueldini - Palmeiras
  • Fernando Góes - Flamengo

Category 5 - Sports Law Professional

  • André Sica - Palmeiras
  • Antônio Panza - Flamengo
  • Candelaria Moirano - Argentine Football Association
     

     

Category 6 - Sports Marketing Professional

  • Lenin Franco - Cruzeiro
  • Rafael Soares - Santos
  • Rafael Zanette - EstrelaBet

Category 7 - Basic Category Professional

  • Carlos Brazil - Vasco da Gama
  • Ivan Vazquez - Independiente Del Valle-ECU
  • João Paulo Sampaio - Palmeiras

Category 8 - Data Analysis Professional

  • Alessandro Brito - Botafogo
  • Gabriel Oliveira - Fluminense
  • Sebastian Pait - River Plate-ARG

Category 9 - General Management Professional (CEO)

  • Gabriel Lima - Cruzeiro
  • Luiz Mello - Vasco da Gama
  • Thairo Arruda - Botafogo

Category 10 - Best Club TV

  • FlaTV
  • Santos TV
  • São Paulo FC TV

Category 11 - Best Membership Program

  • Avanti | Palmeiras
  • Boca Juniors-ARG
  • Internacional

Category 12 - Best Advertising Campaign

  • Aposta Nelas - EstrelaBet + Internacional
  • Combate Racismo - CBF
  • Pelé no Dicionário - SporTV + Santos

Category 13 - Best Social or Sustainable Action

  • • World Cup album in Braille - Panini + Fundação Dorina Nowill
  • • Shirts with Recyclable Materials - VOLT
  • • Coritiba and Autism

Category 14 - Best Technological Action

  • Colorado World - International
  • Facial Recognition – Palmeiras
  • Super APP - Atlético-MG + Arena MRV

Category 15 - Confederation with Best Management Practices

  • Argentine Football Association-ARG
  • Brazilian Football Confederation-BRA
  • Ecuadorian Football Federation-ECU

Category 16 - Club with Best Management Practices

  • Club Athletico Paranaense-BRA
  • Independiente Del Valle-ECU
  • Sociedade Esportiva Palmeiras-BRA


Scheduled for next July 12th - 14th at the Hilton Barra Hotel, in Rio de Janeiro, Confut Sudamericana seeks to promote an environment for business generation, networking and exposure of contents that collaborate for the development of the football industry in South America.

In 2022, the Conference had more than 150 speakers. This year, the event will continue to bring together the main players and names in South American football to discuss trends, challenges and opportunities in the football market.

For more information about Confut Sudamericana, just click here.

Source: GMB