MAR 26 DE NOVIEMBRE DE 2024 - 12:26hs.
Four-year contract

galera.bet becomes new master sponsor of the Carnival in Sao Paulo

Bookmaker galera.bet is the new master sponsor of the Carnival in Sao Paulo. The sports betting platform reached an agreement with the Liga Independente das Escolas de Samba. The contract will run for four years from the first parade, which takes place in 2024.

"The biggest party on Earth, as Carnival is known, is synonymous with celebration and joy, but also with the serious and committed work of the entire community that works around this event. galera.bet’s purpose is always to bring entertainment and fun to people, and the Carnival of Sao Paulo is a unique opportunity to achieve this goal," says Marcos Sabiá, CEO of galera.bet.

Despite the uniqueness of the partnership, galera.bet was punctual at this year's Carnival by partnering with Camarote Bar Brahma (CBB) located at the Anhembi Sambódromo, in Sao Paulo, and Camarote Brahma Salvador, in Bahia.

In sports, the company is the official sponsor of the Brazilian men's Serie A Championship, in partnership with the CBF (Brazilian Football Confederation) and the CBB (Brazilian Basketball Confederation).

The bookmaker is also the main sponsor of Ferroviária's women's team, one of the most traditional in the country.

Source: GMB