Once the conference concluded, Damián Maffud, Pipol's Agency Director, expressed the agency's exceptional experience at the event. He stated, "Our participation was incredibly positive, marking a historic milestone for Pipol. Prior to the conference, we received the esteemed ‘Best Supplier Marketing Campaign’ recognition at the EGR Global Awards 2023 in London, solidifying our reputation as a leading force in the industry”.
Maffud emphasized the importance of the 5-day BiS Summit, where Pipol had the opportunity to showcase Brazil's remarkable growth in the gaming and sports betting sector. He added, "Throughout the Summit, we witnessed Latin America's immense potential, positioning it as a captivating market ready to be conquered."
According to Maffud, "It was gratifying to see that many of the attending operators expressed interest in getting to know us. We welcomed them at our booth, showcasing Pipol's range of products and services, including our flagship tool, MIA®, which audits, attributes, and optimizes communication and advertising investments in real-time using Artificial Intelligence."
Diego Fernandez, Pipol's AdTech Director, delivered a conference on Sports Betting Advertising, addressing the global panorama of the gambling, casinos, and digital lotteries industries, with a focus on Brazil. He said, "We were pleasantly surprised by the spontaneous interest shown by several operators and service providers seeking to understand the impact of advertising investments and how Pipol is able to offer a unique solution to brands aiming to expand their business in Brazil, a highly potential market, supported by a large population and high Internet penetration."
"We are proud to have renowned foreign players approach us, not only to learn about Pipol's offerings but also to gather information about the domestic industry, which has an estimated growth rate of approximately 50%. After 20 years of an unstoppable trajectory, we have developed a deep understanding of it. We are delighted to serve as a point of reference for large operators," he concluded.
Pipol continues to stand out as a leader in the gambling and sports betting industry in Latin America, and the BiS Summit presented itself as the ideal environment to showcase our track record and innovative proposals.
About Pipol
Founded in 2019, with a portfolio of more than 15 clients, Pipol is the only leading communications agency in Latin America in the gambling industry based 100% on technology. At Pipol, we are able to make the best decisions about campaign performance in real time.
For more information, contact us at [email protected]
Source: Exclusive GMB
