In addition to huge audiences and visibility, TNT offers unique opportunities for brands to connect in innovative ways with audiences during broadcasts. An example of this is the partnership with Novibet, which was present from the pre-game to the post-game, providing immersive and engaging experiences for viewers.
In the pre-match, the broadcast brought a retrospective of the confrontation between Athletico X Corinthians where Novibet integrated the content offering the best odds of the game through interactive inserts.
And in the live game, one of these odds was realized and recalled by the broadcast commentator: “Novibet said, before the game, that Athletico Paranaense would score first. Quotation of 1.78 spiked,” said Vitor Sergio Rodrigues.
Finally, the brand secured ownership of “Craque do Jogo”, delivering a trophy to Vitor Roque, Athletico’s jewel who scored the winning goal.
In addition to the sponsors already guaranteed in the broadcast, there are other quotas in the market that represent a valuable chance for brands to expand their visibility and strengthen their presence with football fans.
The partnership is a collaboration between TNT, Athletico Paranaense and LiveMode, where companies have the chance to offer customized deliveries, specially designed for fans who like to have fun betting.
Source: GMB
