GMB – What are Vaidebob's novelties or goals at BiS SiGMA Americas?
Cristiano Gatte – Our main objective at the fair is to influence market players on how to guide and educate people in sports betting. We have a blog that teaches you how to bet, what odds are, and so on. There are many people who bet without knowing how, and go because of anxiety. At Vaidebob, our differential is education. No house does this – and it's not a criticism – and everyone should teach their new leads to learn about this market. By educating and believing in the regulations, thinking about this BiS SiGMA and what networking it offers, we will retain more people.
Does it make it easy to find the genuine punter?
That's what we're looking for. Our future VIPs, who learned and are learning what sports betting is all about. Now in the second semester, we will apply other tools on our blog. We will create guides, with the help of our CRM team, to generate ebooks to be sent to leads who sign up for our newsletter. I consider that the one who registered is interested. We worked on this conversion funnel and managed to achieve this conversion, which is not restricted to NGR, GGR... conversion is having the customer betting every day and knowing that it is entertainment.
Another feature is that you bring important sports personalities, like Vampeta. How do you rate it?
This is very important. Vampeta is a great partner and I always say that to him. It is a joy to work with him and having him as a brand ambassador shows that one of the pillars we have at Vaidebob is the humility that characterizes him. We live in an ego market and he doesn't show it. Summary: The Vampeta is humility and Vaidebob, excellence.
I believe that in two years we will be much better known for the long-term work we set out to do when we hit the market. What we offer our customers is education, agility and a bookmaker you can trust.
Source: Exclusive GMB
