With the aim of expanding and promoting the activities of sponsors and partners in sports other than football, KLEFER has been developing customized strategies to increase public engagement related to exclusive actions with the betting segment.
Scheduled to take place between September 30th and October 8th, at the Ginásio do Maracanãzinho, a temple for Brazilian volleyball, the Pre-Olympic is an event of high competitiveness and emotional tension, aimed at qualifying the local National Team for the 2024 Olympic Games, with only two places at stake among 8 countries with a lot of tradition, in addition to Brazil, such as Italy and Cuba.
According to Fernando Paz, Head of Sponsorship LATAM at KLEFER, the project aims to consolidate another important milestone for the Group with sport, going far beyond the football market.
“KLEFER's history and connection with volleyball goes back a long way and it is a great joy for us to be involved now as strategic partners in this grandiose new project. We see many opportunities and alternatives in other sports for the betting segment, with a sport that brings the public even closer,” comments the executive.
“Alongside the International Volleyball Federation (FIVB), the Brazilian Volleyball Confederation (CBV), Volleyball World and the Government of the State of Rio de Janeiro, we will have the opportunity to organize, promote and develop customized solutions for brands, in an event as important as this one,” concludes Paz.
The actions that are being programmed by KLEFER involve strategies for engagement and conversion, among others that will be programmed until the beginning of the competition, on September 30th, which promises to take the most important personalities from the world of volleyball to Rio de Janeiro.
Source: GMB
