GMB – Pragmatic Play presents itself once again with its slogan “Your Favorite at all times” at a now global fair in Brazil. How do you evaluate this BiS SiGMA Americas?
Victor Arias – Spectacular. We came with high expectations and more than met our goal. There were three days of intense and constant relationship with commercial allies and we are happy with the results.
You started very well, as the company won a SiGMA award on the first day!
Of course. We are very proud of our work and of Pragmatic Play's commitment, which forces us to move forward with our growth project in Latin America.
What is behind this exceptional growth in LatAm?
There are elements that undoubtedly make the difference. We have a great local team in Latin America, an excellent product and a fantastic strategy. The combination of these three elements has certainly led to abysmal growth and our commitment is to move forward with this.
There is the “Misiones Pragmatic Play”. Another "Mission" accomplished?
Exactly. Another "Mission" accomplished. The second half of this year is still to come, when we will participate in other events in Latin America with the same expectation and commitment to the region, where we will continue to invest in education, knowledge and bringing the best technology and the best experience to the end user.
So is Pragmatic Play really growing a lot in the region?
Yes. Luckily, expansion is inevitable and we have an excellent product. We have truly become a “user favorite at all times”.
Source: Exclusive GMB
