The action began in the pre-game, with CazéTV's casting showing “Central da Bet”, a table in which an expert brings betting tips based on statistical information based on the game.
The specialist interacts with the casting in a very relaxed way, jokes about the possibilities of the game and offers a good betting opportunity for the consumer at home, who is in the habit of doing it before the ball rolls. Along with the tip, a stripe and a QR Code appear on the screen, as an incentive to lead the consumer to conversion.
Already during the game, in moments that make sense for the broadcast, the ‘Central da Bet’ reappears bringing a new tip or updating and confirming that bet that was previously brought and hit!
Using the example of last Saturday's game, Dezão brought a tip involving the number of corner kicks in the match. This Odd brought by ‘Central da Bet’ hit in the second half. With the ball rolling, an animation of a star shining on the screen highlighted the success of the tip. At that moment, it was activated a star insert using the brand motto “Played, Shined” and interacted with the specialist.
This new format guarantees an organic entry of the betting theme together with the content, brought responsibly with odds based on statistical analysis, with the potential to generate a lot of interaction with the betting public and stamping a specialist character on the subject.
Source: GMB
