For companies operating in only one jurisdiction, there are already several challenges in providing a high quality live streaming experience. However, for multinational operators, the complexity increases further as each country has unique characteristics in terms of network coverage, device penetration, data costs and many other factors. These additional aspects can have a significant impact on the quality of the streaming experience and, as a result, live game performance.
There are two key factors to consider for successfully live streaming across multiple regions: devices and delivery.
Live streaming must be suitable and reliable for both desktop and mobile devices. Especially for the latter, solid mobile and tablet optimization will help the site to be accessible on a wide range of mobile devices available in the market, reaching a much larger number of players.
In addition, the streaming itself must adapt to different internet qualities, from 3G to 5G. A mobile gamer might be switching between different levels of internet coverage, but still expect a seamless streaming experience.
A Content Delivery Network (CDN) with stability combined with adaptive playback to automatically adjust streaming quality and avoid interruptions allows multinational operators to secure access even in areas with less connectivity and better serve all their customers all around the world.
In addition, sports betting and online casino regulations are going through a period of change, with the legal scenario changing in important consumer markets such as Europe, Canada, the United States and now Brazil. Operators have a dual role in this context: collaborating with regulators to ensure the protection of all parties involved and attracting new players.
Markets like Germany, or the different states in the US and provinces in Canada, have their own regulatory nuances that need to be considered when offering a live streaming product. This is directly related to how live products are marketed to new players in these countries, as operators need to demonstrate entertainment and value to all audiences.
These factors intersect with an operator's infrastructure capabilities, where a stable CDN is incredibly important to address each market's coverage, available internet coverage, and overall experience. Furthermore, in specific markets, such as Brazil, there are additional challenges to consider.
Unique challenges in Brazil
In the case of Brazil, in addition to differences in network coverage and regulations, it is necessary to think about protection against piracy. Implementing security measures such as blocking IPs and referrals plays a crucial role in maintaining compliance across multiple jurisdictions and preventing piracy. Ensuring players only have access to authorized content is critical to protecting intellectual property rights and maintaining the integrity of the streaming service.
In addition, Brazil presents unique challenges regarding network infrastructure and data costs. Internet coverage can vary from region to region, and operators need to adapt their streaming solutions to ensure a high quality experience, even in areas with more limited connections. In addition, data costs can be high for users, which requires optimization of data consumption during live streaming.
Delivering high quality streaming across different global markets is a complex challenge for operators. They must contend with regulatory differences, varying network coverage, data costs and the need to protect against piracy. However, by adopting the right solutions such as mobile optimization, implementing robust security measures and utilizing a reliable CDN, operators can overcome these challenges and ensure that players have a high quality experience, regardless of the market they are in.
nanocosmos will be present at BiS/SiGMA Americas and will present its nanoStream Cloud real-time streaming solution at booth BR043.
Source: GMB
