“I am very happy with the success of our partnership with Betfair. It has been fundamental for the growth of our female team and, now, it will also be present in our newest communication product. With the new studio and the partnership with Betfair, I am sure that Palmeiras Cast will continue to bring good stories to our fans,” commented Everaldo Silva, marketing director of Palmeiras.
From now on, Betfair will stamp its brand on the official bus of ‘Verdão’, on signs and prisms on matchdays for the men's team at Allianz Parque and on signs at the training center for the women's team, in Vinhedo (SP). In addition, the company will continue with exposure in the master property of the uniform of the women's football team of ‘Verdão’ and inclusion in all exclusive official digital content of the Greatest Champion of Brazil.
“We are very proud to extend our partnership with the Palmeiras men's and women's teams and be part of this amazing new podcast. Betfair and Palmeiras share the vision of always prioritizing the fan in everything we do. We look forward to helping bring Palmeiras fans even closer to the club,” said Kim Daly, Executive Director of Betfair International.
‘Palmeiras Cast by Betfair’ will have new sponsors throughout the year, aiming at project growth and more sources of income for the club.
One of the largest online sports betting providers in the world, Betfair is the master sponsor of the Verdão women's team and the official betting partner of the men's and women's teams. The company, founded in London (ING) in 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages a complete range of sports betting, entertainment events and online gaming products for more four million customers aged 18 or over worldwide.
Thanks to its state-of-the-art technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other gaming in 19 countries including Italy, Spain and Great Britain.
Source: GMB
