A reference in paid traffic strategies for the market, the agency has just conquered a new client in the sports betting segment: the Bulgarian Betsat.
The Bahian agency Yellowmelon will be responsible for creating and planning national strategies, with a focus on paid traffic for Betsat - a sports betting platform that is part of the Poligon Entertainment NV group, at the time of the arrival of its operations in Brazil.
The partner and executive director of the agency, Vitor Hugo Machado, commented on the milestone in the company's trajectory: "It is without a doubt the recognition of the dedication, study of the sports betting market, and the validation of the agency's own methodology in the construction of cases for important brands in the sector,” he highlighted.
For Thiago Vancellote, Country Manager at Betsat Brasil, they decided to choose Yellowmelon due to the vast experience that the agency has in the sports betting segment in the country: “We believe that the history of cases and results of the agency guarantees synergy in everything that is necessary for our brand to prosper in the country, from the national paid traffic strategy to the BI and execution of segmented campaigns."
Yellowmelon also won, in June, the account of another company in the segment, Betesportes, which is preparing to enter professional football in 2024.
Attentive to the needs of the market, the agency from the state of Bahia has been operating for over 10 years and continues to optimize processes to meet this promising universe that, in Brazil during the last two years, jumped from R$ 2 billion (US$ 405m) to R$ 7 billion (US$ 1.45b) in revenue.
The expectation is that by 2027, the global sports betting market will move US$ 127.3 billion.
Source: GMB
