"Our aim is to deepen our expertise in iGaming by gaining first-hand insights into local market dynamics and demand for gaming. This will make our work within this segment more efficient and even more relevant to stakeholder needs," said Svilen Madjov, head of research at ENV Media.
The partnership is established on an annual basis and aims to publish monthly case studies. Upcoming reports will address both industry-specific challenges and consumer aspects, building on ENV Media's existing research work on gambling in Brazil. It will also serve to support the industry relevance of one of the emerging online casino operators in Brazil, 7JP.com.
Added value for the online gaming market in Brazil
Early in this collaboration, the research team will focus on tracking changes in behavior and gaining a deeper understanding of user profiles and habits.
"We are excited to join forces with ENV Media. This partnership will leverage our expertise in data analytics and consumer insights to revolutionize understanding of gambling behavior in Brazil," said Patricia Kouzmine, Manager of Planning and Customer Service at Instituto QualiBest.
QualiBest will provide analytical support to ENV Media and strengthen their decision-making from both technical and user support perspectives. ENV's management pointed to cascading benefits for iGaming brands and services at various stages of market penetration.
ENV Media, founded in 2019, specializes in lead generation and performance marketing in the iGaming industry. The company attracts online gambling players through various products and services such as SEO, social media acquisitions and referrals, as well as B2B channeling within the iGaming segment.
ENV Media is primarily focused on clients operating gambling sites in Latin America and Southeast Asia through the SevenJackpots.com casino portal
Founded in 2000, QualiBest is the first online research institute in Brazil, renowned for its innovative data collection and analysis methodologies. With a multidisciplinary team led by experienced professionals, QualiBest performs Ad Hoc, Quantitative and Qualitative studies. These studies provide actionable insights across diverse industries and lead to a better understanding of consumer traits and viewpoints.
Source: ENV Media
