Starting this season and continuing through to 2027, Portugal’s top-flight football league will be named ‘Liga Portugal Betclic’, featuring across all branding rights, including IP, digital communications, marketing, and content generation opportunities.
Pedro Proença, President of Liga Portugal, commented: “It is a privilege for Liga Portugal to associate with a market-leading brand such as Betclic. This partnership unequivocally demonstrates the high level of professional football in Portugal.”
“Brands like Betclic share our vision and, above all, our ambition for the growth of Portuguese professional football, we are proud that our top league will be called ‘Liga Portugal Betclic’ this season.”
The partnership, brokered by the international sports agency IMG, sees Betclic replacing Entain Plc’s Bwin sportsbook as the principal partner of Liga Portugal.
Ricardo Domingues, Head of International Markets at Betclic, said: “It is with great pride, and a sense of responsibility, that Betclic assumes its sponsorship of Liga Portugal – the main championship in the country, thus reaffirming our commitment to supporting football and national sport.”
“We believe that the combination of the potential of both parties, aligned with a common desire to develop the competition and reinforce our values, are factors that bring us closer together with the purpose of continuing to serve people, fans, athletes, clubs, organisations and sports agents – always for an increasingly better sport.”
Source: GMB
