The New York Festivals are a collection of annual arts and media related awards based in New York City. Awards include the New York Festivals Advertising Awards, "Advertising and Marketing Effectiveness" AME Awards, Bowery Awards, Global Awards, Radio Awards, TV & Film Awards and MIDAS Awards.
Groundbreaking and inspired creative submissions from agencies from over 60 countries around the globe were judged online by the 2023 NYF Advertising Awards International Grand Jury to determine the shortlist. New York Festivals Advertising Awards will announce the 2023 award-winners on Wednesday, July 19th.
The 6 nominations received by “Aposta Nelas” were:
In Brazil, land of football lovers, fans know everything about men's teams. Meanwhile, women's football has always attracted few fans and investments. To change this game, Internacional and EstrelaBet, one of the biggest online betting sites in the country, created a new way of betting: Betting on games that have already taken place.
To increase the promotion, through a video, the campaign brought together professionals from the world of betting for a quiz where statistics were also shown that portray the inequality between men's and women's football.
High rollers and football fanatics were invited to participate. And the questions, which were easy in men's football, became impossible to answer in women's football. The final result was R$ 0.00. On the other hand, many people won.
Betting on women's games increased by 119% on the EstrelaBet website. And part of the money was donated to women's football. The ‘Aposta Nelas’ campaign raised enough in the first month to ensure the online broadcast of all Internacional women's games in 2023, in addition to the renovation of the training center.
“EstrelaBet believes that the support and sponsorship of women's football is extremely backward and outdated. We know that we cannot change this scenario alone, but we are doing our part. Having found support like that of Internacional in this movement is a source of pride for us, and makes it clear that our partnership goes far beyond the four lines,” pointed out the Head of Sponsorships at EstrelaBet, Rafael Zanette.
The campaign was created by the Duuna agency, and broadcast on television, radio, digital media, social networks and other points, with the participation of influencers and personalities inside and outside the sport, in addition to the players of the Internacional women's team.
Campaign results:
Source: GMB
