The only company in the segment in Brazil to support the Women's World Cup, EstrelaBet has a solid track record in sponsoring women's football teams in Brazil, having in its portfolio teams such as ‘Gurias Coloradas’, from Internacional (RS); ‘Meninas do Vozão’, from Ceará (CE); ‘Remo (PA), Spartanas’, from América (MG); CBF Futsal, in addition to being a sponsor of the 2022 Gaúcho Women's Championship.
“It is a pleasure to be able to establish another partnership for what will be the biggest edition of the Women's World Cup ever held. This initiative demonstrates the importance that the women's sports scenario has been conquering, as we certainly contribute in a positive way to the visibility of the sport with great responsibility and pride,” says Renan Cavalcanti, Chief Marketing Officer of EstrelaBet.
“For us, it is an honor to be part of this moment as a Brazilian Supporter of the 2023 FIFA Women's World Cup, especially since we already sponsor great teams in the scenario, in addition to CBF Women Futsal and Gerdau Minas, of women's volleyball, for example. This is a very important step for our sponsorships, for EstrelaBet's image and to bring even more visibility to women in sports,” adds Rafael Zanette, Head of Sponsorships at EstrelaBet.
The games of the 9th edition of the World Cup take place from July 20 to August 20 in Australia and New Zealand, and EstrelaBet has already released its platform for predictions about the results.
The Brazilian team, led by Queen Marta, debuts on July 24th in search of the unprecedented title in the competition. Current and greatest champion, the United States seeks the fifth championship.
Advertising campaign and partnership with CazéTV
To mark the partnership with FIFA, EstrelaBet also prepared an advertising campaign, divided into two phases and developed in partnership with the Druid Creative agency. The project includes an opening film, starring Fernanda Gentil, about the company's trajectory with women's football, which premiered a week ago.
In addition, the campaign will bring a second film, to reinforce the female presence in sport and the importance of this representation in the sporting scenario, at the opening of the games, on July 20th.
Another novelty from EstrelaBet for the championship is the partnership with CazéTV, a LiveMode channel in partnership with streamer Casimiro Miguel, for the broadcast of the World Cup games.
In addition to sponsoring the broadcasts of the event, EstrelaBet also chose the journalist, presenter, content producer and main star of the coverage, Fernanda Gentil, as a brand ambassador.
Source: GMB
