The strategy aims to increase the visibility of the sports betting platform among the target audience of 18 to 28 years old, who take advantage of the free game to play duels with their favorite teams. Currently, eFootball has the participation of six Brazilian teams: Atlético-MG, Corinthians, Flamengo, Internacional, São Paulo and Santos.
With real-time player and stadium updates, including transfers, tactical changes and realistic graphics, eFootball is one of the most popular video games in the world and has already reached around 200 million downloads in 2022, with 50 million in Brazil alone. For video game fans who want to enjoy this experience, they just have to download the game to their console or mobile device.
eFootball is the only new generation football game that has Brazilian stadiums, such as Maracanã, Morumbi, Neo Química Arena, Beira-Rio and Vila Belmiro, among others. In addition, it also holds exclusivity on the players who play in the country and their real faces.
In order to celebrate this partnership, galera.bet organized a game tournament in the Allianz Parque cabin, with the participation of influencer Arthur Batista, Tutti, who has 105,000 followers (@tuttibatista). He called other influencer friends to the dispute: Mike On, Pedro Ross, João Sanque and Pedro Ferraz. The championship was won by João Sanque. The videos produced have already shown the matches with the galera.bet signs on the pitch, as well as a making off behind the scenes of the action.
The partnership between eFootball and galera.bet represents a new way to promote the brand in the virtual environment and reach a wide and engaged audience. This collaboration could bring mutual benefits to the companies, with the combination between the passion for football and the fun of electronic games.
One of the companies with the most tradition in the betting market, galera.bet is the official sponsor of the Brazilian Seria A championship, in partnership with the CBF. The platform also supports the CBB (Brazilian Basketball Confederation) and has control over the events and national stages of the competition, in addition to the 3x3 Brazilian Basketball Circuit.
The company also signed a sponsorship for women's football with the Ferroviária-SP team, one of the most traditional in the country.
galera.bet also owns box properties at Allianz Parque and Neo Química Arena, in addition to partnerships with some organized supporters, and other platforms, such as Kwai. The company also encourages Olympic sport and takes it to different corners of the country with Arena Galera.bet.
Source: GMB
