The future of the Internet has a name. And it is Web3, which decentralizes and protects users' privacy. Based on blockchain, it enables greater security and transparency on transactions, entitling individuals, with less intermediaries. Such a vision promotes data ownership and fosters the creation of collaborative and trustworthy applications. It also seeks interoperability and creates fairer and more sustainable digital economies.
Web3 is the ideal ecosystem for companies in the gambling sector to guarantee their payment methods in a simple, fast, secure and traceable, yet anonymous way. And also for players, who do not lose ownership of their data and can operate in a decentralized manner, thus eliminating the costly third-party involvement. This creates a more trustworthy and attractive environment for both parties.
Pipol, the leading communications agency specialized in AdTech in Latin America, understood how to capitalize that traceability inherent to Web3. By performing behavioral tracking, it is able to identify qualified audiences, contact them in an intelligent and creative way, and, in addition, implement tailor-made projects.
Therefore, Pipol created the first affiliate marketing strategy to engage new players for gambling houses and casinos. Among other things, the company sent NFTs containing personalized bonuses through 0x wallets for a targeted audience, providing unique experiences. An innovative approach with cutting-edge technology is what made this project unique.
In short, the agency was able, like no other in the industry, to identify and contact the most desired players by gambling houses, offering high added value through an innovative initiative based on affiliate marketing. Thus, Pipol stands as the best partner to maximize success in a constantly evolving digital environment.
In a highly decentralized environment that decentralizes power and protects privacy, Pipol positions itself as a blockchain authority and a leader by offering hyper-segmented marketing actions, with a clear goal: to increase the sales and visibility of its clients' brands.
About Pipol
Pipol, the leading company in the iGaming industry in Latin America with more than 20 years of experience in the category, connects communication with data and technology, providing an innovative work model, focused on results. For more information, contact us: [email protected]
Source: GMB
