MAR 26 DE NOVIEMBRE DE 2024 - 09:32hs.
League of Legends and Valorant Inclusivo

TIM UltraFibra partners with eSports team Loud

TIM's fiber optic internet product, TIM UltraFibra, has just signed a sponsorship deal with Loud, one of Brazil’s main eSports organizations. Lasting one year, the partnership covers the League of Legends and Valorant Inclusivo teams, a modality aimed at the female and LGBTQIA+ audiences. The objective is to promote the appreciation of diversity and inclusion in the electronic sports scenario.

The partnership with Loud foresees the use of the TIM UltraFibra brand on the team's uniforms and social networks, in addition to its presence in championships.

In addition, TIM UltraFibra will have the player Thiago “Tinowns” Sartori and the influencer Elizabeth “Liz” Sousa as spokespersons, developing actions on social media.

“This partnership represents another step in Loud's history. We reinforce our commitment to provide the best possible support for our athletes. I am sure that, together, we will continue to leverage the eSports scene in Brazil even further,” said Bruno “Playhard” Bittencourt, CEO of Loud.

“We are experiencing a historic moment in the universe of eSports with the partnership between TIM UltraFibra and Loud. We share a passion for speed, technology and, above all, the world of eSports,” said Fabio Avellar, Vice President of Revenue at TIM Brasil

“We believe that this union will be an opportunity to provide Loud pro-players with the best connectivity experience, in addition to consolidating TIM UltraFibra as the brand of gamers,” Avellar concluded.

Source: GMB