Betfair, one of the biggest sports betting houses in the world and with a strong presence in Brazil, started a training program for its employees based in Dublin, London and Malta. The teams are receiving Portuguese classes with the aim of further expanding the already well-evaluated service provided to Brazilian users.
“Brazil is an important market for us, our team wants to be able to communicate in the local language during visits to the country and meetings, so we are committed to learning the language. We have hired several Brazilians in our offices in Dublin, London and Malta, which has helped us a lot to better understand the culture, Brazilian bettors and also to communicate with the market,” says Kim Daly, director of marketing at Betfair International.
The focus on the subject is so great that even in its social networks Betfair has demonstrated this attention to the Brazilian market, stating that “we are excited to announce that Betfair is offering Brazilian Portuguese classes for our amazing colleagues.”
The training is being carried out with a mixture of face-to-face and online group sessions so that everyone interacts in Portuguese and improves in the language to better understand and serve Brazilian users.
Betfair says: “We are determined to increase our language skills and confidently connect with our partners and friends in Brazil.”
The company concludes: “Let's break down barriers and speak the language of success!”, which demonstrates the company's strong interest in the Brazilian market.
One of the largest online sports betting providers in the world, Betfair is the official sponsor of the Cruzeiro and Palmeiras teams. The company, founded in London (ING) in 2000, was a pioneer in offering peer-to-peer betting (Betfair Exchange) and manages a complete range of sports betting, entertainment events and online gaming products for more than four million customers over 18 years of age worldwide.
Thanks to its state-of-the-art technology, the platform offers a wide catalog of products that allows to bet with own odds and odds offered by other users.
Betfair is licensed to operate online betting and other gaming in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.
Source: GMB
