LiveMode, FIFA's commercial partner, celebrates the closing of three major Brazilian brands as supporters of the 2023 FIFA Women's World Cup, which started this week and is being held in Australia and New Zealand.
In a historic milestone for women's football, three specific regional sponsorship actions of the Women's World Cup were sold for activation in Brazil and appear alongside other major global brands.
In recent days, Itaú joined Claro and Estrelabet as regional supporters of the competition that will have the debut of the Brazilian team this Monday (24). EstrelaBet is the first Brazilian sports betting brand to seal this type of partnership with the world's top football entity.
This demonstrates the importance not only of sponsoring a sporting event by the sports betting sector, but especially for women's football, which has only now reached international prominence.
In the victory of LiveMode in the negotiation of important contracts, it is worth mentioning that great brands joined FIFA's partner in this event of global visibility by understanding the entity's proposal to increase visibility and inclusion.
By supporting the Women's World Cup, major companies have come together to reinforce the inclusion and dedication that the three sponsors give to this issue, which is of paramount importance to women around the world.
Source: GMB
