GMB - How does Endorphina evaluate holding a global iGaming event in Brazil like BiS SiGMA?
Sergio Segovia - Today nobody has doubts regarding the huge relevance of Brazil as a market and the vast potential that could be developed with the upcoming regulation there. So, having such a big event in place was just a matter of time. This year, all expectations about BiS joining SiGMA were met and exceeded, and we witnessed the biggest iGaming event in LATAM history. Particularly for us at Endorphina, continuing our expansion in Brazil and the whole region was a fully productive journey.
What news did the company present during the show?
The event was a nice opportunity to present a couple of new titles we were launching at that time: Silk Road which is a 5-reel slot with 9 paylines, inspired by the iconic trade route that united the East and West, and Green Slot which is a more traditional 3-reel game, featuring classic symbols. All of this is part of our continuous monthly game launches.
By participating in an event of this size in Brazil, Endorphina demonstrates a strong vocation to present itself to the Brazilian and Latin market. We would like you to talk a little about the company's plans for the region.
The Brazilian market and LATAM, in general, is one of our main global priorities at Endorphina. That's part of the message we are giving to our current and potential partners there - we are taking this seriously, doing significant efforts in order to get local knowledge and convert it into the best possible value offer. We are hiring a local team with people based in Brazil, and other countries of the region, and developing specific and localized strategies to reach a relevant positioning on the market. In general, we are becoming more than an interesting partner for local casinos.
Endorphina is a game developer with a strong focus on localization. Are you already thinking about new games focusing on Brazilian culture?
Yes, definitely. We are very well known for having this localization approach in terms of our content, and Brazil won't be an exception. We will be working with our wonderful in-house studio to create new Brazilian-focused titles, so stay tuned and wait for great news about it.
How has Endorphina's approximation with Brazilian operators been? And with the aggregators that offer their products in Brazil?
Brazil is already a big market for us in LATAM, and our games are present in several of the main operators in the country. Still, there's plenty of room to grow, which is why we try to stay in contact with them, as well as share ideas and knowledge to increase their numbers. At the same, we are already integrated with many international aggregators which are already offering their products in Brazil, but now we are about to close collaboration agreements with local aggregators and platforms that have a widespread national presence.
What are the differentials of Endorphina and its games that can conquer LatAm?
Our games' top quality is undeniable and has been proven by hundreds of brands across the globe, which are delighted with our game design and profitable mathematics. Some specific aspects are very interesting for the LATAM market, such as the stunning performance our games deliver even with slow internet connections, the simplicity of our gameplay and interfaces, and our general game settings, which are aligned with the local player's behavior and preferences.
Source: Exclusive GMB
