“The biggest audience for a women's football match in the history of YouTube is ours. A 'mile'. And it's just Brasa's first game, 'huh'? ‘Vambora’ for much more and for the first star,” wrote the official profile of CazéTV on Twitter.
In women's football, the record had taken place in the first round of the World Cup, in the confrontation between the USA and Vietnam, which had more than 250,000 devices connected simultaneously.
Esportes da Sorte, which is one of the sponsors of CazéTV in the competition, made a point of reiterating the success of the partnership and praising the numbers achieved by the channel.
The bookmaker is the only one in the country to exceed 1 million followers on Instagram and also the one with the highest number of sponsored clubs between series A, B and C, with 10 in total.
“We've always known of the success that CazéTV represents in terms of engagement and credibility, bringing information with entertainment, which are important pillars of our company. We want to be connected with big brands and platforms, and Casimiro and his team represent these values,” declares Darwin Filho, CEO of Esportes da Sorte.
For him, “Cazé represents, today, one of the largest audiences on digital platforms in the world, and being connected with him, through this partnership, qualifies Esportes da Sorte as one of the leading companies in this segment, with a potential for reach even more sports and entertainment fans.”
In addition to the Women's World Cup, Esportes da Sorte is also the first in the channel's betting segment for FIFA tournaments in 2023, in a contract signed in May of this year. The ads include appearances in game broadcasts, as well as commercials and social networks, only involving competitions held by the entity.
Source: GMB
