Effective immediately, the executive order will initiate the taxation of sports betting operators’ revenue generated in Brazil, resulting in a safe and competitive sports betting market in Latin America's most populous country.
Brazil is Playmaker’s largest and most engaged audience in Latin America. Through Futbol Sites, Playmaker owns and operates sports media brands, Bolavip, Fanaticos, and Antenados no Futebol, which rank as the first, second, and 11th most-visited sports websites in Brazil.1
In 2022, Bolavip Brazil generated more than one billion web sessions. Additionally, Bolavip and Fanaticos collectively have 26 million followers across all major social media channels.
Per Similarweb data, Brazil was the number one ranked country for sports betting related web visits between January 2021 and October 2022, representing approximately 10.5% of the world’s traffic share for the category.2 With interest in sports betting continuing to gain momentum in Brazil, the country has the potential to become one of the largest sports betting markets globally.
As the digital sports media leader in Brazil, Playmaker is a key partner to sports betting operators vying to add customers. In the past year, Futbol Sites’ lineup of consumer-facing media brands have executed numerous direct campaigns with sports betting operators in the form of odds widgets, branded content, contextual odds and more.
"This is a momentous development in the continued evolution of sports betting across the Americas," said Jordan Gnat, Playmaker CEO. "As the largest digital sports media group in Brazil, we are committed to driving the growth of sports betting in the country. Today marks a new beginning of this industry in Brazil, and we are incredibly excited to leverage our position in the market and our ability to deliver for sports betting operators in Brazil."
Playmaker is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas.
Source: GMB
