In comparison with the same period of 2022 alone, demand for the subject increased by 160%. Additionally, five of the top 50 search terms this year are sports betting company names. They are close to other highly searched words on the platform, such as BBB 23 and Detran.
This Tuesday (25th), the Lula government published the Provisional Measure (PM) that regulates sports betting.
Interest in the term "Provisional Measure" has increased by more than 2,050% in the last seven days, including this Tuesday.
Curiosity for sports betting is something that has been growing — in the last two years, searches for the subject have increased 14 times in Brazil.
Sports betting is a type of game in which the participant tries to guess the score or some event in a sporting event. The operation of betting sites was authorized by a law of 2018.
The rise of online houses and the discovery of criminal schemes through Operation Maximum Penalty, in 2023, fostered regulatory initiatives.
Source: Folha
