Conar creates sports betting advertising WG with participation of IBJR and ANJL

The activity is currently being regulated by the federal government, through Provisional Measure (PM) 1,182/2023, which amends Law nº 13,756/18, and which provides, in its article 33, to stimulate the self-regulation of advertising, even citing Conar in its paragraph 2:

"§ 2 The National Advertising Self-Regulation Council (Conar) may establish additional restrictions and guidelines to the regulations of the Ministry of Finance and issue specific recommendations for communication, advertising and marketing actions for the fixed-quota lottery."

The Working Group comprises representatives of the founding and co-founding entities of Conar, the Brazilian Institute of Responsible Gaming (IBJR) and the National Association of Games and Lotteries (ANJL), which signed agreements with Conar in June, with the following names:

Adriana Machado (ABAP)

Ana Paula Silveira (IAB Brasil)

André Gelfi (IBJR)

Arthur Silva (IBJR)

Cássio Filter (IBJR)

Célio Belém (ABA)

Danielle Bibas (ABA)

Natalia Kuchar (IAB Brasil)

Rafael Soriano (ANER)

Rodolfo. F. de Souza Salema (ABERT)

Renata Regino (IAB Brasil)

Tiago Aguiar (ABA)

Urbano Sampaio Neto (IAB Brasil)

Wanessa Bezerra Vieira (IAB Brasil)

Wesley Cardia (ANJL)

Conar's technical staff also includes lawyers Juliana Albuquerque, Fernanda Carrilho and Ernesto Morita.

When delivering copies of the agreements this week to the authorities of the Ministry of Finance, Conar's management informs that the commitments signed with IBJR and ANJL are intended to "promote and guarantee the social responsibility of sports betting advertising", which is the task of the Group of Work, which will have its first meeting scheduled for the next few days.

The members of the Working Group will discuss the establishment of self-regulation rules, which should reinforce compliance with the national regulations in force, and may stipulate additional restrictions, based on the study of the international regulatory framework and care for the protection of consumers and vulnerable groups, particularly children and adolescents.

Activities are also planned for the implementation of such self-regulation rules, which correspond to the best international practices and the complete self-regulatory cycle, through:

• management of consumer complaints related to advertisements, without prejudice to the companies' ombudsman and SACs;
• monitoring program, for monitoring the implementation of the rules;
• examination of complaints in the dispute resolution body, Conar's Ethics Council, and compliance with the recommendations made when examining advertisements;
• awareness actions on the content of the rules for responsible advertising in the segment.

The agreements provide that companies associated with the IBJR and the ANJL and that are able to explore the activity in the country will commit to responsible advertising and self-regulation.

Source: GMB