CazéTV, a partnership between LiveMode and Casimiro, had more than 65% of its audience between 13 and 33 years old during the FIFA World Cup Qatar 2022™, broke world audience records on Youtube and reached more than 1.3 billion video views on the social networks.
In addition to CazéTV, FIFA will also broadcast all matches of the tournament in Brazil on FIFA+.
In addition to the 64 live games, CazéTV's full broadcast will feature unprecedented programming to further boost engagement with the competition with a different audience, just as happened at the men's World Cup.
With local production at the competition headquarters, as well as by its group of talents and influencers in Brazil, there will be more than 250 hours of live content for the young audience, produced from July 20th to August 20th.
The coverage will be in charge of the communicator, journalist and influencer with more than 7 million followers Fernanda Gentil, who will travel to Australia and New Zealand throughout the competition.
Fernanda will be on the channel daily, bringing the main news live, bringing curiosities about the selections, the players, the fans, and information also related to the culture of the countries, accessing an audience that is passionate about World Cups, but also interested in the more diverse subjects. Fernanda will go to her fifth World Cup.
In addition, former player and influencer Milene Domingues will join the team for complete coverage of the backstage, training and day to day of the Brazilian National Team. The experience of those who have already joined the Brazilian National Team and participated in a World Cup, combined with their intimacy with the sport, with the players and with the women's football community, will contribute to offering unique perspectives on the competition.
At CazéTV studios, a team of influencers with more than 10 million followers, made up of the biggest streamer in Brazil, Casimiro, and a great team made up of Luisinho, Beltrão, Yara Fantoni, Ju Cabral, Belle Suarez, Letícia Macedo, in addition to other guests who will be at the forefront of broadcasts and special programming for the Cup and fully engaged with their audiences.
Source: GMB
