GMB – What is your assessment of BiS SiGMA and the presence of Super Afiliados at the event?
Manuel Matos – From the beginning we expected an excellent event, but we were concerned that the space, being too large, could convey the notion that the fair could give the idea of being empty. But that's not what happened. All feedback was very good and the event exceeded all expectations. We are extremely happy to participate and we will return next year, when we are sure it will be even bigger.
It is the first edition of BiS SiGMA in this global format, with many business opportunities. Was this confirmed for Super Afiliados? What were the company's novelties at the event?
We are seeing a lot of new affiliates. They have been in the market for a few years, and they are receiving commissions they never imagined five or ten years ago. The market is very hot and Super Afiliados, which does all the onboarding in the industry, is open to new partners. And with the usual dedication to make affiliates learn more and more and improve their strategies.
With that, traders are also coming in aggressively. Our work is still the same as always, but new things are coming, like a course that we will launch soon for affiliates who are starting in our industry. And we will also have a new panel that will centralize all the different panels of the various operators, giving us great expectations for the future.
How do you see the iGaming affiliation market in Latin America?
Affiliation is one of the main fronts that moves the industry. For traders, it is the best strategy as it is based on performance. By just placing an ad, the operator will not be able to track and know if he is performing the way he wanted. While working with affiliates gives much more results, it is in the system and it is possible to track and verify the results that the partners are bringing. So, for serious operators with a long-term vision, affiliation is what really moves the industry and brings the end user, the player.
Source: Exclusive GMB
