MAR 26 DE NOVIEMBRE DE 2024 - 10:49hs.
The event starts next July 20th

Esportes da Sorte to carry out actions with AI during Women's World Cup on CazéTV

Casimiro Miguel, during the X1 Brazil broadcast, performed for the first time a sponsored action with artificial intelligence (AI) to promote special actions during the Women's World Cup, which starts on July 20th.The AI will tell stories and try to predict how the main games of the Cup will be for Cazé and the entire cast will react and play, agreeing or not with what is presented, aiming at interactivity and engagement.

Last Friday (30th), during the X1 Brazil broadcast, the GPT chat wrote a prediction of the results of the Women's World Cup games and the cast of CazéTV, composed of Casimiro, Luisinho, Guilherme Beltrão and Lucas Paquetá reacted on them.

"Remember Paul the Octopus? No more Paul the Octopus. Esportes da Sorte is now bringing technology to our side, now it will be ChatGPT Paul. For us to make the prediction. How will the first game in Brazil, for example, be? what will the artificial intelligence think?", said Casimiro during the live, while operating the artificial intelligence that released predictions indicating a 3-0 victory for the Brazilian team against Panama in the debut, including citing a goal by Marta.

With its focus on innovation, Esportes da Sorte seeks to make the most of the possibilities offered by artificial intelligence to create innovative experiences during the Women's World Cup.

The brand thus reinforces its commitment to invest more and more in technology and innovation to offer the best of entertainment to CazéTV viewers.

“Innovation and originality have always been in the DNA of Esportes da Sorte. The constant search for originality and actions that speak to our audience in a good-natured and intelligent way will always be on our radar. We hope viewers will have fun with this new framework inspired by artificial intelligence,” explains Darwin Filho, CEO of Esportes da Sorte.

Source: GMB