“I am very happy to be back in the Brazilian betting scene and even more in a company as big as unikrn/Entain, which understands and believes in the potential of the Brazilian betting market and even more in the potential of esports in the country,” expressed Tagliaferro.
Graduated in advertising and postgraduate in Marketing, Branding & Growth, Diego has extensive experience in multinational brands and agencies focused on content, experiences and innovation projects.
He worked at Honda Brasil and also at BBL, where he led a team of strategic planning and creation, focusing on the development of strategies and actions in games and eSports for brands, partners and customers.
In May 2021, Tagliaferro joined Midnite's arrival in Brazil as Marketing Director and he assumed the role of Country Manager later.
“Lots of work ahead and lots of exciting things to come. The next few weeks will be about unlocking Brazil and applying the right strategies,” the executive added.
First launched eight years ago, unikrn is the most expansive video game and eSports betting platform on the market offering a secure and affordable way for players of legal age (ie over 18 on Brazilian soil) to fuel their sporting passions.
The platform, which also offers betting options on traditional sports and casino games, has been available in Brazil since last December. The idea is to advance in the insertion of new regulated markets around the world in 2023.
Now with a completely new look, the platform offers an easy-to-use interface that makes it easier and simpler for players to bet alone, with friends or even themselves. With non-stop streaming of the world's most popular video game titles, unikrn gives players more ways to bet while watching or playing their favorite games.
"The passionate team at Entain worked closely with us to create a secure, affordable and compliant product that players can trust – even if they've never placed a bet before," said Justin Dellario, CEO of unikrn and Managing Director of Esports from Entain.
"The launch of unikrn in Brazil was the first step for us to present a betting platform in videogames and electronic sports that really puts a new generation of players and their passions in the first place," complements Dellario.
Source: GMB
