“Pixbet achieved excellent results with Timão fans. Over the past few months, we have been able to clearly assess the return on investment for our brand. Therefore, nothing more natural than expanding this partnership,” says Ernildo Júnior, co-founder of PixBet.
“Now, in addition to adding another prime space for brand exposure, we are also going to make significant progress in communication and the creation of innovative content, as a result of the various opportunities that Corinthians has in its broad ecosystem of points of contact with its millions of fans. This will represent an important increase in reach, through new formats, technology and, of course, a lot of creativity,” adds Ernildo Júnior.
The new contract provides not only for the use of the space to publicize the PixBet brand, but also for the sponsor to jointly stamp products, slogans, signatures or calls-to-actions in line with its communication strategies, connected to the brand.
It also involves the production of exclusive headlines and other activations led by Daniel Peixoto, better known as ‘Alfinete’, in original content on the ‘Louco do Bando’ show and on the Salve Podcast. The contract is valid until December 2023.
“We are very happy with the evolution of the relationship between Corinthians and PixBet,” says José Colagrossi, marketing, communication and innovation superintendent at Corinthians. “This increasingly consistent and prosperous partnership is due to the effectiveness of the projects offered, with incredible results. And with this new agreement, PixBet takes even more advantage of the multiple possibilities of our powerful business toolbox, with multiple deliveries, contents and activation possibilities.”
The first contract, announced in December 2022, already had a series of formats, with activations in the Universo SCCP app, placement on boards and screens on match days, promotions and offers aimed at fans and exclusive experiences.
In May of this year, PixBet also extended the partnership to the professional women's team, emphasizing its support for the sport and the guidelines of equality and representation so dear to Brabas.
With the new agreement, PixBet reinforces the bold marketing and vanguard positioning that boost it as one of the biggest sports betting platforms in Brazil.
Source: GMB
