The survey also reveals that 69% of this audience see the possibility of earning money for their performance as the most attractive reward for playing a game. In addition, 74% of Brazilian eSports enthusiasts say that sports betting increases the entertainment of a tournament.
“The Brazilian audience enjoys having fun and is passionate about sports, which naturally places them in a prominent position in the world of betting on both traditional sports and eSports. We understand that conducting this research is essential to better understand the demands of our audience, who are looking for new ways to boost their fanaticism by combining competitiveness and entertainment in safe environments,” says Justin Dellario, CEO of unikrn and Director of eSports at Entain.
The main goal of the research is to map the different behaviors of eSports bettors around the world. To carry out the study, 1,254 people from different countries were interviewed, such as Germany, Australia, Chile and Canada, in addition to Brazil. The interviews were done during the second quarter of 2023.
In addition to detailing the favorite games and eSports organizations of players in Brazil, the survey reveals data that help developers and distributors to understand consumption habits related to sports betting and the acceptance of possible new business models.
In Brazil, the most popular games among gamers who follow esSorts in the country are League of Legends, played by 72%, followed by Counter Strike: Global Offensive and Call of Duty, tied at 49%, and FIFA, at 48%.
Sports betting
The Esports Survey 2023 also indicates that 51% of Brazilian eSports fans made at least one bet on eSports matches in the last year, being the only country to surpass the 50% mark. Conventional sports are ahead, with 61%.
On the other hand, some factors may contribute to the withdrawal of players from sports betting. For example, 29% of Brazilians interviewed said they did not know that betting on eSports was possible, while another 29% said they found it too complicated. Reasons such as lack of knowledge about bookmakers (27%), unavailability of betting on the favorite game (13%) and lack of industry regulation (12%) were also cited as reasons that discourage the practice.
Of the Brazilians interviewed, 59% consider passion for the favorite team the most important factor when placing a bet. When it comes to teams, the Brazilian eSports organization LOUD appears in fourth place in the world ranking of favorites of the respondents. FaZe Clan, Team Liquid and Cloud9 are ranked first, second and third respectively.
Entertainment and competitiveness
The survey also indicates that 72% of Brazilian electronic sports fans think that game publishers themselves could offer the opportunity to bet live for spectators.
“The survey results show that the eSports betting market has many avenues to be followed and incorporated by the developer industry. Combined with the initiatives of those who already know the betting know-how, they can amplify the fun provided by games,” says Dellario.
Unikrn ambassadors
The clear passion shown by Brazilian players for betting on video games and eSports, as well as the broadening reach of the growing legalized betting market, due to recent legislation, has led unikrn to expand its team of ambassadors, which now includes legends from competitive Counter-Strike: Global Offensive scene and influential content creators.
Among the new brand ambassadors in the country are Lucas Teles, who accumulated several titles with Immortals and was runner-up at the Kraków Major in 2017. They also have content creators such as CSRfps and MariFpss — two of the CS:GO streamers most popular in Brazil — and Gdbriella, a rising star with a friendly, engaged and ever-growing audience.
These new additions build on unikrn's previous work with influencers, including popular Team Liquid streamers Zigueira and FRTTT, who are also returning to the brand ambassador program.
Unikrn is the most expansive video game and eSports betting platform on the market, built for the passion of a new generation of gamers and eSports fans. It features all the gaming community's favorite titles, offers more betting options for users to customize their experience, and gives players the ability to test their skills in their ranked matches.
The platform is safe, secure and accessible for players of legal gambling age who want to boost their fandom. unikrn aims to challenge the status quo in betting – to put the player first and evolve beyond a purely transactional relationship.
Source: GMB
