This partnership follows the agreement that AGLC already has in place with NeoPollard Interactive to build and maintain PlayAlberta’s gambling platform.
Through this agreement BtoBet will assist in the growth and improvement of PlayAlberta’s online sportsbook, providing its fully managed sportsbook solution, ensuring unparalleled online sports betting entertainment for PlayAlberta's players. PlayAlberta plans to complete its online sportsbook migration to BtoBet’s cutting-edge sportsbook technology during Q3 2023.
BtoBet’s quick integration, compliant technology, and speed-to-market capabilities will enable the partnership to expand rapidly.
Tsachi Maimon, President and Head of iGaming at NeoGames said: "We are delighted to enter into this long-term partnership with PlayAlberta, allowing us to enhance and expand their sports betting platform and services. As a proven leader in sportsbook provision, BtoBet is confident that this collaboration with PlayAlberta will provide their players with the optimal betting entertainment they demand – be it a strong offering related to hockey, player props, or same game parlays.”
“We are excited to usher in the next generation of betting experiences through localised betting offers, including offers for the Canadian Football League, the Premier Lacrosse League, and unique special bets for a variety of sports focused on Canadian athletes.”
BtoBet, part of Neogames group, is a leading B2B provider of sports betting software, solutions, and services to leading Tier 1 operators and newer brands. Its cutting-edge sportsbook platform, which is ISO 27001 and GLI-33 certified and is trusted by partners in 4 continents, is compliant for the UK, Poland, Colombia, Argentina, Mexico, Venezuela, Jamaica, Nigeria, Kenya, Rwanda, Madagascar, Senegal, Ghana, Congo Brazzaville, Sierra Leone, Zambia, Democratic Republic of Congo, Chad, Mozambique, Tanzania, Guinea, Namibia, Angola.
The sportsbook platform is also made available to operators via Aspire Global in a host of European jurisdiction including Ireland, Portugal, Denmark, Malta, Germany, and the Netherlands.
BtoBet is focused on providing its partners with premium technological solution, enabling them to deliver stimulating player experiences in regulated markets. More information at www.btobet.com.
Source: GMB
