According to the project, each partner bookmaker will have, in addition to the traditional LEDs, prisms and arena properties, novelties such as double LEDs in the main games, super properties such as ‘Craque do Jogo’ (most important player of the game), goal reactive LEDs, customized replacement signs and differentiated deliveries in game additions.
In addition to the arena, the shareholders will have inserts of brands in FPF distribution partners such as Record TV, Youtube and TNT/HBOMax following the pattern of the main competitions in the world such as the FIFA World Cup and the UEFA Champions League.
"Paulistão has a strength and relevance already well recognized by the market and with the innovations prepared for 2024, the reception of the brands was the best possible," commented Mauricio Portela, partner of LiveMode.
The 2024 Paulista Championship Series A will be played by 16 clubs and starts in January next year.
Source: GMB
