Held in the entrance hall of the Teatro Opus Frei Caneca in São Paulo, Brazil, the unusual prank featured a scenic totem with a button and an enigmatic message: "Press here for limitless fun." Curious and very excited, the people who went to the theater that day did not hesitate to press the button, and the result of the stunt was simply spectacular.
With no limits to fun, the production featured the participation of comedian "Roody" Landucci, who changed his name due to the partnership with Roobet, a DJ, and a group of dancers to liven up the participating audience. With a lot of lightheartedness, everyone received gifts and vouchers with free bets to experience Roobet.
The music used in the campaign was produced especially for the occasion and featured the illustrious participation of Bruce Buffer, the official voice of the UFC and official ambassador of Roobet. It's Time for Roobet!!!
Roobet partnered with strategic allies for the execution of the event and advertising campaign. aunica Interactive Marketing, a consultancy serving Roobet in Brazil, played a pivotal role in conceiving and executing the campaign. According to the executives, the brand's lighthearted language holds significant potential for engaging the Brazilian audience.
Ricardo R. Junior, CRO & Director of Innovation at aunica, explained: "Our strategy involved using a fun and entertaining communication style. The goal was to demonstrate that, at Roobet, fun is just as crucial as the thrill of betting. This led us to create imaginative and captivating content designed to arouse curiosity and elicit smiles."
Alexandre Azevedo, Head of Planning at aunica, added: "Roobet's fun language affords us an incredible opportunity to take bold steps and undertake actions that can surprise the audience and generate a positive impact, both during the live event and in the online promotion."
Responsible for producing the commercial film resulting from the stunt, Codinome Filmes brought all its expertise and creativity to turn the idea into reality. "It was a pleasure to collaborate and participate in this unique campaign. Our goal was to offer an immersive experience for the live audience, as well as produce a captivating and dynamic film," said Marco Aurélio Tavares, CEO and showrunner of Codinome.
The Teatro Opus Frei Caneca, the stage for this incredible initiative, is part of the group of theaters and show venues managed by Opus Entretenimento. Roberto Severo, Director of Advertising at Opus, commented: "Online betting companies have already realized how investing in entertainment is an excellent alternative to seek a connection and engage the Brazilian audience."
Roobet.com is an online entertainment platform that offers over 3,700 casino games, sports betting, and lots of fun. In a safe and reliable environment, Roobet also offers PIX deposit and withdrawal, Portuguese customer support, and exclusive games.
The online gaming and betting site is the official partner of major personalities such as rapper Snoop Dogg, UFC presenter Bruce Buffer, and fighters Alex Poatan Pereira, Canelo Alvarez, and Charles DO BRONX.
Source: GMB
