With the agreement, the Esportes da Sorte brand will be displayed in the stands located right at the entrance to the complex, which is considered one of the most special and important spaces precisely because it is where fans are received.
The main activations of the betting platform should focus on this area to make the fan experience even more remarkable in the sense of making the home of one of the biggest eSports fans in the world even more cozy.
Thomas Hamence, CEO of paiN Gaming, says that one of the factors that most influenced the approach was the bookmaker's solid market credibility, in addition to many common goals.
“The partnerships that are signed between Grupo Esportes da Sorte and the sponsors go far beyond a simple negotiation, it involves an alignment of expectations and purposes between the parties, whether in credibility, innovation, technology and attributes that are aligned with our DNA,” he explains.
The paiN Gaming Complex, inaugurated in November 2022, has more than 1,500m2, a 3m-high screen equipped for up to 250 passionate ‘paiNzetes’ accommodated in the stands to experience all the emotions of paiN games.
A mobile store with exclusive products to serve the events and a museum, where the trophies and medals of the titles of more than 13 years of history will be displayed and accessible, will be important scenarios for the actions of Esportes da Sorte.
The Business Development executive at Grupo Esportes da Sorte, Sofia Aldin, says that the main objective of investing in electronic sports is to build a long-term partnership with the community and increase the visibility of the institution. Today, EDS sponsors X1 Brazil Combate (a project focused on one-on-one football) and the idea is to create a similar project focused on eSports.
“Esportes da Sorte is one of the most reliable companies in this segment. The expectation is to join our forces so that we can build incredible and endemic cases in our scenario,” she says.
Created in 2018, Esportes da Sorte defines itself as a company “made by people and for people” that values new technologies, new approaches, entertainment, without ever leaving aside transparency and the support of a humanized and personalized service 24 hours a day, 7 days a week.
“We work to be a brand that stands out not only in its name, but also in its performance, dialoguing with different segments, delivering a high quality service,” says Darwin Filho, President of Grupo Esportes da Sorte.
In addition to exclusive games, Esportes da Sorte allows unlimited daily withdrawals for its customers and deposits from R$1 with total guarantee of security. One of the main highlights is Onabet, an ultra-modern, safe, stable and easy-to-navigate online gaming and casino platform.
“More than fun, Onabet exists to break paradigms and provide a unique experience for the most demanding players,” adds Ícaro Quinteiro, COO of the group.
paiN Gaming
paiN Gaming is a Brazilian electronic sports team, founded in 2010 as a Dota 2 team by former professional player of the title, Arthur "PAADA" Zarzur Curiati. Currently, the organization has teams that compete in League of Legends, Counter-Strike: Global Offensive and Free Fire.
paiN is the only organization to win all official League of Legends championships from publisher Riot Games. We have 3 CBLOL trophies, 1 CBLOL Academy and 1 Ignis Cup, the first women's tournament in the country. In addition, it is also the only organization in Latin America to participate in world championships in four different sports, League of Legends World Championship, The International, with Dota 2, CS:GO Major Championships and Clash Royale League.
It was the first organization in Latin America to adhere to the Gaming House and Gaming Office format, and a world pioneer in the partner-fan program within electronic sports. The team was responsible for discovering and building idols such as Gabriel "FalleN" Toledo de Alcantara Sguario (CS:GO), Gabriel “Kami” Bohm dos Santos (League of Legends) and Felipe "brTT" Gonçalves da Rocha (League of Legends).
In its more than 12 years of history, paiN has gained significant numbers on social networks, as a result of the legion of fans passionate about the tradition that the organization carries, and invested in various modalities. Currently, paiN Gaming is seen as the largest eSports organization in Latin America and has one of the biggest fan-bases in the world.
Esportes da Sorte
A giant in the bookmakers market, Esportes da Sorte is today the official sponsor of eleven Brazilian clubs and is present on the shirts of Athletico-PR, Grêmio, ABC, América-RN, Bahia, Goiás, Novorizontino, Guarani-SP, Vila Nova -GO, Londrina and Manaus FC.
As one of the websites in the segment that has grown the most in the last two years, Esportes da Sorte invests heavily in entertainment, with partnerships with actor and digital influencer Carlinhos Maia, and influencers and businesswomen Deolane, Virgínia and Lore Improta, as well as singer Zé Philip. He is also an advertiser in FIFA competitions on Cazé TV, by youtuber Casimiro Miguel.
The company has commercials and advertisements on channels such as Globo and SporTV, and is a partner of some important events, including Carnival in São Paulo, Rio de Janeiro, Minas Gerais, Salvador and Recife. This year, the platform became the official sponsor of Big Brother Brasil.
Source: GMB
